MOST EXTRA CAMPAIGN

REEBOK

[ About ]

THIS GLOBAL CAMPAIGN BY REEBOK BOLDLY CELEBRATES THOSE WHO AREN’T AFRAID TO BE THEIR FULL SELVES. THOSE WHO REDEFINE THE GAME WITH THEIR UNAPOLOGETIC ATTITUDE AND BOLD STYLE.

[ About ]

THIS GLOBAL CAMPAIGN BY REEBOK BOLDLY CELEBRATES THOSE WHO AREN’T AFRAID TO BE THEIR FULL SELVES. THOSE WHO REDEFINE THE GAME WITH THEIR UNAPOLOGETIC ATTITUDE AND BOLD STYLE.

BEHIND THE SCENES

PRODUCTION

PHOTOGRAPHY

SOCIAL CONTENT

The Extras

  • Film Production, Social Media Content, Photography, Post-Production

  • Production + Post-Production: GRITS

    Photographers: Yoni Mesfun & Laneecia Ricks Director: SAAGE Cinematographer: Ayden Lawman Creative Producer: Kayla Marie Editor: Ayden Lawman Stylist: Lauryn Lynch Hair: Taniiah Lewis, Andre D’Amore, Destini Stamps, Liz Rimmer, Niya Tha Stylist Nail Design: Des P, KYNZ, Shaunte Nicole Makeup: Dyamond B., Cameron Wilkins, Teni Olasimbo Teeth Gems: Salt Refined BTS: Arrick Wilson

    Agency: Statement Agency

    Creative Directors: Kayla Marie & Lauryn Lynch

  • Crew

    90% BIPOC

    72% Women

    5% Non-Binary

    Talent

    100% BIPOC

    76% Women

    14% Non Binary

  • Reebok’s “Most Extra” collection celebrated next-gen creatives of color with a $15k donation to the Fashion Insitute of Technology’s Social Justice Center.

Playlist Curation by Sami J.

Editorial

Durag Drag

Fashion Nova